SCOPING NEW FEATURES FOR BRANCH

Rapid prototyping and ideation of an expanded feature set for app that provides schedule and financial flexibility for hourly employees.

Screenshot from branchapp.com

Screenshot from branchapp.com

THE CHALLENGE

Branch is a Minneapolis based startup used by hourly workers at Fortune 1000 companies throughout the US. The mobile-first platform helps to “reduce turnover, overtime costs, and administrative tasks” for employers and provides employees interest free same-day real-time earnings between paychecks.
Branch approached our team to expand their feature set.

THE OUTCOME

While most of the work is password protected due to IP concerns and can be accessed here, a high-level overview will be provided below. Our team performed an existing feature and competitor analysis and my first individual output was too map the customer journey.

An hourly employee can derive multiple benefits from using the branch app as it currently exists. The app allows an employee to swap shifts, access an income stream between paydays, and clearly see their upcoming schedule. By exploring users and the competitor landscape our team generated nearly 100 potential features as low-fi prototypes. A product manager and developer from branch then provided development time estimates and our team coalesced around 11 of the concepts. These 11 concepts were presented to existing branch users (both managers and employees) in a survey. The participants responded to a number of the features with indifference and we let those ideas go. We used Kano Analysis (Fred Pouliot’s modified scoring system) to rank their responses using satisfaction and functionality criteria. For more of the Kano Model used please refer to https://foldingburritos.com/kano-model/

Branch product manager and developer scoring our concepts.

Branch product manager and developer scoring our concepts.

The high fidelity prototypes and annotated wireframes that I developed in Sketch and Axure are visible in the password protected version. Please contact me for access or additional questions.