USABILITY TEST FOR UXPA MN
Remote and in-lab usability testing, analysis, and recommendations for uxpamn.org
User Experience Professionals Association, Minnesota Chapter (UXPA MN) engaged our team with a request to evaluate their website and solicited recommendations for improvements. UXPA MN provided us with survey results from their current board members where they identified the following areas of concern/interest:
Some of the flows have issues (e.g., signup)
Doesn’t reflect the current state of the organization
Stale, dated, and overdue for an update
Needs more meaningful and focused content
Opportunity to provide thought leadership
Our team performed four usability reviews using Schneiderman’s “Eight Golden Rules of Interface Design” as our heuristics base, twelve remote usability tests, and four in-lab usability tests with a variety of UX professionals, students, and UX-curious individuals from the Minneapolis-St Paul community. We entered the data as a team, after some synthesis and a group affinity diagramming session, we set off individually to reflect and generate recommendations.
Building on the board members’ concerns, we validated their findings using user testing and identified improvements. Shown below is the homepage.
After our heuristic analysis, we generated our testing goals, scenarios, and tasks. Our team developed the testing script collaboratively, which we then tested and refined in-house before performing remote and in-lab usability tests. Pain points were located around navigation, messaging, task flow, information architecture, and perception of the organization itself.
We performed 12 remote tests using appear.in and BlueJeans
And four in-lab tests
We then entered our observations and quotes into Google Sheets
We color-coded by quotes, task flow observations, and positives and then affinity mapped our takeaways. We grouped the information by clarity, credibility, community, and opportunity themes.
Below is a low fidelity wireframe of my proposed reorganization of the homepage utilizing sub-menus on the main menu and adding a footer menu. You can visit the prototype here.
You can view my Findings & Recommendation report here.