USABILITY TEST FOR UXPA MN

Remote and in-lab usability testing, analysis, and recommendations for uxpamn.org

UXPA MN

UXPA MN

 
 

THE CHALLENGE

User Experience Professionals Association, Minnesota Chapter (UXPA MN) engaged our team with a request to evaluate their website and solicited recommendations for improvements. UXPA MN provided us with survey results from their current board members where they identified the following areas of concern/interest:

  • Some of the flows have issues (e.g., signup)

  • Doesn’t reflect the current state of the organization

  • Stale, dated, and overdue for an update

  • Needs more meaningful and focused content

  • Opportunity to provide thought leadership

THE RESPONSE

Our team performed four usability reviews using Schneiderman’s “Eight Golden Rules of Interface Design” as our heuristics base, twelve remote usability tests, and four in-lab usability tests with a variety of UX professionals, students, and UX-curious individuals from the Minneapolis-St Paul community.  We entered the data as a team, after some synthesis and a group affinity diagramming session, we set off individually to reflect and generate recommendations.

OVERVIEW

Building on the board members’ concerns, we validated their findings using user testing and identified improvements. Shown below is the homepage.

UXPA MN Homepage

UXPA MN Homepage

IDENTIFICATION

After our heuristic analysis, we generated our testing goals, scenarios, and tasks.  Our team developed the testing script collaboratively, which we then tested and refined in-house before performing remote and in-lab usability tests.  Pain points were located around navigation, messaging, task flow, information architecture, and perception of the organization itself.  

EVALUATION

We performed 12 remote tests using appear.in and BlueJeans

Remote testing using appear.in

Remote testing using appear.in

And four in-lab tests

In-lab testing at Fathom Consulting

In-lab testing at Fathom Consulting

We then entered our observations and quotes into Google Sheets

Raw data prior to synthesis

Raw data prior to synthesis

We color-coded by quotes, task flow observations, and positives and then affinity mapped our takeaways. We grouped the information by clarity, credibility, community, and opportunity themes.

Affinity Diagram

Affinity Diagram

Below is a low fidelity wireframe of my proposed reorganization of the homepage utilizing sub-menus on the main menu and adding a footer menu. You can visit the prototype here.

Screenshot 2019-03-03 21.44.05.png